DYING TO LOOK GOOD
The Disturbing Truth About What’s Really in Your Cosmetics, Toiletries and Personal Care Products...
And What You Can Do About It!

Do you know what’s in the make-up or the shaving cream you put on your face every day? What about the lotion you put on your skin or on your baby? Or the bubble bath you let your kids soak in? Or even the soap your family uses to bathe or the toothpaste you use to brush your teeth?

Studies have found that nearly 50% of cosmetic products evaluated were contaminated with the cancer-causing chemical 1,4-dioxane. Cosmetics, toiletries and personal care products do not require FDA approval before they are sold to the public. A harmful product can only be removed from the market if the FDA can prove in a court of law that the product is harmful, improperly labeled or violates the law.

To say that the cosmetics industry is very poorly regulated is an understatement. The FDA can make suggestions or recommendations to manufacturers about cosmetic products or their ingredients, but the manufacturers do not have to comply.

Most products are labeled to “sell” rather than to provide accurate information about the product. Terms like natural and hypoallergenic do not have official definitions, so the manufacturers can use them to mean anything they want. This often leads to misleading information about the product on the label.

Today more than ever before, you need to read labels and read them carefully! Because of increasing consumer awareness about healthy products, manufacturers are designing packaging to make it look like the product inside the package is healthy and made from natural ingredients. But if you read and interpret the ingredients on the label, there’s a very good chance that you’ll find that is not the case.

According to John Bailey, Ph.D., director of the FDA’s Office of Cosmetics and Colors, “Consumers believe that ‘if it’s on the market, it can't hurt me,’ and this belief is sometimes wrong.” Dying to Look Good tells you if the cosmetic and personal care products you’re buying contain dangerous ingredients. It reveals what manufacturers don’t want you to know about their products and shows you how to find the truth behind deceptive product packaging. You will learn how to confidently read labels so you know how safe your cosmetics and toiletries are.

This book classifies over 1300 cosmetic ingredients according to safety, whether they may cause allergic reactions, whether they have been reviewed by the Cosmetic Ingredient Review Panel and if they are approved or recognized as safe by the FDA. It also lists over 750 cosmetic and personal care products that have been evaluated as "safe." In just seconds, you can find out if an ingredient in the product you’re buying is harmful and you can identify safer products for yourself and your family.

Remember, you can’t depend on the FDA or the manufacturers to make sure the products you buy are safe. It’s up to you! Protect your family’s health. Don’t go shopping without this book.

• Tells you if the cosmetic and personal care products you're buying contain dangerous ingredients
• Tells you what the manufacturer doesn't want you to know about their products
• Tells you how to find the truth behind deceptive product packaging
• Tells you how to confidently read labels so you know how safe your cosmetics
• Tells you how to protect your family's health.

• Many of the ingredients in the cosmetics, toiletries and personal care products you use every day are harmful.
• Studies have found that nearly 50% of the cosmetic products evaluated were contaminated with the cancer-causing chemical 1,4-dioxane.
• Most products are labeled to "sell" rather than to provide accurate information about the product.
• Terms like natural and hypoallergenic do not have official definitions, so the manufacturers can use them to mean anything they want. This often leads to misleading information about the product on the label.
• Cosmetics, toiletries and personal care products do not require FDA approval before they are sold to the public, but a harmful product can only be removed from the market if the FDA can prove in a court of law that the product is harmful, improperly labeled or violates the law.

"Some people will do anything to look good in their coffins. ... Every person who uses cosmetics – male or female – should have this book when they go shopping, or look up the products they are currently using."
Lendon Smith, M.D., author of How to Raise a Healthy Child

"Loved your little book. It is very informative, and gets to the real data pronto. Anyone who uses these chemicals on a daily basis would do well to get a copy of your book and read it. It is also wonderful as a reference."
Dr. Bruce West, author of Health Alert

"For years, I avoided cosmetics because of the fragrances or smothering effects I experienced when using them. ... Everyone concerned with looking good and being healthy needs this book to learn how to shop for cosmetics and health care products."
Ann P. Tidwell, Ph.D., 1st EnviroSafety

"This handy book slips into my purse so nicely, I will never again shop for cosmetics or toiletries without it. Once again I am reminded that personal responsibility is the key to personal well being. Your book makes this job easier."
Barbara Van Horne, DC

"We love your rating system. We’ve been looking for a “non-biased” book on personal care products that’s easy to follow and would allow us to assess products on our own by their ingredients. Your book is exactly what we were hoping to find."
Lisa Giordano, CNHP & Gregory Giordano, RN, CMT

"Your book is a truly useful reference guide. I’ve been checking labels since reading it and referencing back to your book. I never thought commercial toothpaste was particularly healthy, I just never realized before that it was a potentially deadly poison. It’s in the wastebasket as is the can of shaving cream. And more, I’m sure, is yet to follow."
Bryan Stern, L.Ac.

"Finally! A compact, incredibly useful book that demystifies the labels on cosmetics. I have always hated the idea of putting toxic substances on my face--especially on my mouth and eyes--but labels never really helped me be a cautious consumer because the ingredients read like a foreign language. This book is a very valuable tool that I carry with me whenever I go shopping. Knowledge is power when it comes to fighting the battle against toxins. I love it!"
Stephanie Davis

If you have sensitive skin you must read this book. I found this book to be very useful. I've always wondered about the ingredients on the labels of cosmetics and personal care products, but I never knew where to look to find out what they meant and if they were safe. It's really helped me to shop for safer products for my family and myself. I've had sensitive skin all my life, but it's especially important for me to know what's in the products I buy now because I have two small children who inherited my sensitive skin. I want to be sure that what I'm putting on them is safe and not harming them. This book helps me do that!
Katka, Atlanta, GA